Marechal Electric Group, a global leader in electrical plugs and socket-outlets, DECONTACTOR ™, boxes and explosion-proof electric appliances, is opening a new local office in the centre of Singapore (9@Tagore Lane) this year. The new subsidiary Marechal Electric Asia will help promote the Group in the region following its recent acquisition of TECHNOR Italsmea, which specialises in equipment and infrastructure for potentially explosive atmospheres.
An operational subsidiary
Marechal Electric Asia has chosen Singapore for its thriving and modern economy and to take advantage of its available infrastructure.
The new buildings which house the Marechal teams are divided into offices, warehouse and assembly workshop.
"We want to play the proximity card with this new site. This allows us to be able to support customers with products and support adapted to their individual needs," says Lionel Lemaire, CEO Marechal Electric Asia.
Listen, consulting and customisation
The structure of the new site has been designed to enhance daily contact on the ground. Priorities are listening and consulting with all stakeholders in a project regardless of the type of industry whether they be integrators, consultants, installers, distributors or end users. "Our offices were designed with our customers in mind, providing a dedicated space for product demonstrations as well as specific customer training. Our business is about safety and this proximity will allow us to fully understand what our customers need and enable us to meet their demands, both in terms of supply and lead-time, "says L. Lemaire.
Marechal Electric Asia also provides the means to respond to changes in demand. In fact, today more than 40% of orders require customisation. Our product lines therefore often have features related to the diversity of projects. The technical department supports the daily sales team covering all Asian countries, from Japan to Indonesia. Specific developments are then relayed on the intranet to inform colleagues around the world so they can reuse this particular knowledge, if necessary.
A main goal OSEA
The company will exhibit its Atex ranges at OSEA from the 2nd to 5th December, on booth BC4-07.
For the second consecutive year, participating in OSEA is still a priority for Marechal Electric Asia. It is a premier event in our business and offers a very interesting insight into Asian projects.
"We chose to exhibit at OSEA because it is a highly targeted and attractive event: an opportunity to enhance our visibility in the marketplace. Our booth was very busy last year with some very interesting and existing and potential customers. This type of event contributes positively to the development of our business in Asia", concludes L. Lemaire.