At the end of 2011 Click Scolmore announced the launch of an ambitious investment plan that will see its lighting division grow significantly over the next five years and contribute to the substantial growth the company is predicting in the period to 2016.
At the heart of the new strategy was the creation of a new umbrella brand for lighting - OVIA - under which all lighting ranges will operate, including the Energetic low-energy collection, award-winning Flameguard downlighters, Fumagalli outdoor lighting solutions and Click Lighting.
The company’s foray into lighting began back in 1995 when the company was just five years old. But it was in 2005, with the launch of the Flameguard range of fire and acoustic rated downlighters that the lighting division really began to take off. Attributing to significant growth in the business within the first year of its launch, Flameguard’s early achievements set the tone for the level of success the company is looking to build on for its invigorated lighting division.
The lighting side of the business has been the subject of some major investments over the years as the company strives to build a name for itself in this highly specialised industry.
Aligning itself with major world players in this sector has been critical to the growth of the company’s lighting credentials. As the exclusive distributor of the highly respected Italian Fumagalli brand, Click Scolmore is able to offer high quality ‘fix and forget’ solutions for a whole host of outdoor lighting applications.
The collaboration towards the end of 2010 year with Energetic, the world’s leading low energy lighting manufacturer provided a major boost, allowing the company to offer the biggest selection of highly-competitive, energy saving solutions currently available from one supplier.
With the huge strides that have been made in the technological advancement of low energy lighting in recent years - particularly with the rise of the LED - coupled with the requirements to achieve Part L compliance, Click Scolmore believes it is well positioned to provide solutions that meet all the relevant cost and energy efficiency criteria.
Key to the success of the OVIA lighting division in achieving the ambitions set out will be the investment in a dedicated lighting team, including specialist designers, plus an aggressive new product development programme which will see numerous products added to the growing portfolio. In 2011 alone, more than 100 low energy products were introduced.
Comments Paul Dawson, Click Scolmore’s commercial director:
This is a very exciting time for the company. The launch of the OVIA brand is just one aspect of a much bigger plan to forge a reputation as a serious lighting supplier. We believe we go further than anyone else in providing an unrivalled product choice that offers ease of installation and use and represents exceptional value for money. We are already seeing an increase in the commercial lighting projects we are undertaking and are aim is to build on this by taking the expertise we have developed and targeting more universities and educational establishments, hospitals, hotels and leisure complexes.
For further information, contact Scolmore on 01827 63454, or visit www.scolmore.com.